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From consultancy to studio

Justin Pursati
Justin Pursati
4 min read
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Sati Technology started as a consultancy — one engineer, a lot of AWS, and a simple promise to ship work that holds up. That part hasn't changed. What changed is that I stopped only advising and started shipping my own product.

So I'm making it official: Sati Technology is a studio. I build software and AI on AWS — that's the main work — and I make Zentrr. When a project needs more, I can take it past software too.

From consultancy to studio

For the better part of a year I've been building Zentrr — a platform of pre-trained AI Specialists that know your industry, work on the channels your team already uses, and ask for sign-off before they act. It runs in production on AWS Bedrock, multi-tenant, today.

Building a real product changes how you think. You stop selling hours and start standing behind something that has to work every day, for people who didn't read the docs. That bar is the whole point.

The thesis: accountable AI

The hard part of AI in real work was never the model. It's trust — knowing where an answer came from, who approved it, and what happens when it's wrong.

So I build the other way around. Every Specialist cites its sources. Every consequential action waits for a human signature. Every step is logged. The AI does the drafting; a person stays accountable for the call.

💡

They draft; you sign. That one line is the difference between a demo and something you can put in front of a customer, a patient, or an auditor.

Mostly software, with range

Day to day, I build software — apps, APIs, AI features, and the infrastructure under them on AWS. That's the core. But a studio of one with the right tools can reach past software when a problem demands it: connected hardware and IoT, or scientific computing. One person, the whole stack, from the device to the cloud.

What this means for you

  • Want AI you can use today? Hire a Specialist from the Zentrr Library and start a free trial.
  • Need something of your own? Build with me — I scope it, build it on AWS, and hand you the keys.

Still the same standard

Same hands, same bar. I'm just building bigger things now — and I'd love to build one with you.